Plus, commission rates, authentication procedures, and target markets all differ so much between platforms. So, to help you find the right website to sell watches online, here are some suggestions.
[1] Watchfinder & Co.: The British-Born Luxury Specialist
Founded in Kent in 2002, Watchfinder has emerged as the UK's most popular source of pre-owned luxury watches. Purchased by Richemont, the company remains British in its heritage with head offices in Maidstone and London, Leeds, Manchester, and other top UK cities having boutiques.
Watchfinder is very direct in their selling process, wherein we buy second hand watches directly and not peer-to-peer. They evaluate them through inspection by WOSTEP-qualified watchmakers at Europe's largest independent service centre. This detail-oriented approach makes them well-positioned for you to sell your watches from manufacturers such as Rolex, Omega, and Patek Philippe.
[2] Chrono24: International Reach with UK Coverage
Although Germany-based, Chrono24 has a significant UK presence and has some perks that you can benefit form. The website's Trusted Checkout option is also protected by UK consumer protection law, and there is the ability to accept payment in GBP in order to avoid currency conversion fees.
For sellers in Britain, Chrono24's escrow system is very useful, holding buyers' money in a protected account until the watch is sent and delivered. The site charges a commission of 6.5% from British sellers, with the site providing options for private sellers and professional traders.
Chrono24 has a massive UK client base, so it's ideal for selling locally, but its global exposure means the globe sees your watch. The site also offers support with post-Brexit watch shipping paperwork to EU clients.
Also Read:- Where Can I Sell My Watch Near Me?

[3] Goldsmiths & Watches of Switzerland: High Street Heavyweights
These linked British retail giants have established large pre-owned sections, offering part-exchange and direct purchases for luxury watches. With outlets throughout the UK, they provide the convenience of valuation in-store and instant payment.
Both shops deal in Swiss luxury watches, particularly Rolex, Omega, Breitling, and TAG Heuer. While their prices might be a little lower than private sales prices, the convenience of stepping into a shop and to sell watches for cash can be useful in certain situations.
Their role as authorized dealers for several of the upmarket brands also ensures that they have in-house watchmakers to authenticate and assess complicated watches precisely. For sellers who do not want to follow online selling procedures, such high-street shops offer physical reassurance.
[4] The Watch Club: London's Vintage Specialist
With their London base in Burlington Arcade, The Watch Club have been renowned watch buyers of rare and antique timepieces since 1996. They offer a bespoke watch sales service with particular expertise in vintage Rolex, Patek Philippe, and Audemars Piguet. Plus, the Watch Club specialists can offer you top dollar via their high-net-worth collector base. Both outright and consignment are options, the latter typically more lucrative but slower.
Their central London location ensures that they are conveniently located if you require face-to-face valuation. Also, their standing within the vintage market ensures that your watch will be accurately valued in accordance with its condition and historic value.
[5] eBay UK: The Accessible Marketplace
The UK version of eBay remains a choice for British watch vendors, particularly for middle-priced watches. eBay's Authenticity Guarantee service now covers watches sold for over £2,000 in the UK, with a third-party authentication service in London examining watches before shipping them to customers.
Moreover, eBay offers the advantage of easy home shipping and a vast home user base. The site's charges are generally lower than specialist sites with final value fees around 12.9% and £0.30 per order for the majority of watches.
To Summarise
When you Sell Your Watches, having platforms with robust local operations increases the range of benefits, from ease of shipping to consumer protection laws compliance. Watchfinder and The Watch Club offer luxury experiences for high-ticket items with the benefit of face-to-face service. At the same time, Chrono24 and Subdial integrate strong digital experiences with robust UK market expertise. For affordable options. Therefore, you must look beyond commission fees when choosing the platform best for your distinctive timepiece and selling goals.
FAQs on Sell Your Watches
[1] What is Watchfinder's process for buying my luxury watch?
Watchfinder purchases watches immediately after they have been appraised by professionally trained watchmakers. They offer free insured collection and handle all VAT issues, with valuations performed on-site at their UK stores.
[2] How does Chrono24 safeguard UK sellers in transactions?
Chrono24 uses a Trusted Checkout system protected by UK consumer law and an escrow service that holds buyers' money until watch approval. They charge a 6.5% commission and provide post-Brexit shipping guidance.
[3] Is there an advantage to selling your watch at high street shops?
Goldsmiths and Watches of Switzerland offer valuations in-store with immediate payment. While private sale prices may be lower than other private sales, convenience and security come with watchmakers guaranteeing the authenticity of your watch.