• £Millions+ in Sales
  • 10K+ Happy Customers
  • 30 Seconds Instant Payment*
  • 5 Rating
  • UK's Leading Buyer
  • We Love You
  • £Millions+ in Sales
  • 10K+ Happy Customers
  • 30 Seconds Instant Payment*
  • 5 Reviews
  • UK's Leading Buyer
  • We Love You
We Buy Diamond
  • Diamonds
    • GIA Diamonds
    • Loose Diamonds
  • Jewellery
    • Diamond Rings
    • Wedding Eternity Rings
    • Designer Jewellery
  • Gemstones
    • Sapphire
    • Ruby
    • Emerald
    • Other
  • WATCHES
    • Rolex
    • Breitling
    • IWC
    • Omega
    • Cartier
    • Jaeger Lecoultre
    • Patek Philippe
    • Other
  • Handbags
  • Contact Us
Get Free Valuation
THE SAFEST WAY

TO SELL YOUR LUXURY GOODS ONLINE

Get Free ValuationBook Private Appointment
THE SAFEST WAY
SELL YOUR DIAMONDS, JEWELLERY & WATCHES IN THE UK – FREE VALUATION & FAST PAYMENT
Get Free ValuationBook Private Appointment
THE SAFEST WAY
GET INSTANT OFFERS FROM HATTON GARDEN EXPERTS. SAFE, INSURED, AND TRUSTED NATIONWIDE.
Get Free ValuationBook Private Appointment
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Price Guarantee

We honour our estimated price range, unlike others who may reduce their offer once items are received.

Same-Day Payments

Instant Faster Payments made the very same day your valuation is finalised.

Secure Collection

Your items are collected safely and securely, right from your doorstep.

Proven Trust

Backed by hundreds of 5⭐ Google reviews (dynamic counter).

Instant In-Store Payments

Receive your money within 30 seconds when visiting us in person.*

Decades of Expertise

Over 20 years of combined experience in jewellery, watches, and diamonds.

What We Buy

Diamond Jewellery
Diamond Jewellery

Timeless brilliance crafted in every stone you sell.

Branded Jewellery

Luxury designer pieces from Cartier, Tiffany & more.

Loose Diamonds

Certified natural and lab-grown diamonds of all shapes.

Hand Bags

Iconic designer handbags from Chanel, Hermès, and Louis Vuitton.

Gemstone Jewellery

Vibrant sapphires, emeralds, and rubies — each with unique value.

Watches

Prestigious timepieces from Rolex, Omega, and Cartier.

Featured brands

WE BUY

rolex watch
breitling watch
iwc watch
omega watch
brand logo
patek phillip
Jaeger Lecoultre
Our Process

How It Works

1 Fill In Online Form

Complete our easy-to-use online form in order for our in-house valuers to get the best idea of your precious item.

2 Initial Evaluation

Once you complete our online form, one of our valuers will contact you within 24 hours to discuss with you the initial valuation of your item.

3 Ship Your Items

Once you are happy with our initial valuation we will send you a secure Royal Mail package in order for you to ship us your items.

4 Final Evaluation

Once we receive your item we will open it on camera for your security. Then one of experts will assess your item and will quote you your final valuation.

5 Get Your Offer

If you accept our offer, you will receive the money within 24-48 hours if you choose bank transfer. If not then we will mail you a check.If you choose to decline our offer we will simply return your item to you via our secure and insured Royal Mail Service

Our Process Explained Start Selling Now
Trust

Why People Choose Us

At We Buy Diamond, we make selling your luxury items simple, transparent, and rewarding. Whether you’re parting with a diamond ring, an old Rolex, or a designer handbag — we guarantee fair prices, expert valuations, and a hassle-free experience.

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Safe, Secure, Fast & Trusted

  • Verified video unboxing
  • Fully insured shipment
  • Tracked & signed delivery
  • Safety guarantee included
  • Royal Mail fulfillment
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What Sets Us Apart

  • 20+ years’ combined experience behind our advice
  • Expert team trained to the highest standards
  • Worldwide connections for exceptional finds
  • In-house checks for authenticity & condition
  • Luxury watch experts from trade to collector level
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Best Price. Fast Payout. No Games.

  • Best price paid for your items
  • Unbeatable pricing — we price-match any written offer
  • Instant in-store payment (30 seconds)
  • Same-day payouts with no limits
  • Expert valuation while you wait
  • No lowballing — fair, transparent offers
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Fast Payment

  • Fast & Easy Selling Process
  • Instant Payment
  • Within 24 Hours
  • Fast Valuation
  • Instant Offer
Google Reviews

What Our core client say ?

Had a really welcoming and lovely experience selling some of my jewellery with Asma today. She thoroughly explained the process and the valuations to me, and gave me a fair price. I appreciated her ti...
Charlotte Bourne

Charlotte Bourne

Google review
Really helpful team offering a free secure postal system - they keep you updated with each step of the process and send photos once they items have arrived. Quick processing. (I sent over 30 items and...
Katy Smith

Katy Smith

Google review

What excellent service. Open & honest appraisal, clear analysis of valuation and keen pricing. Highly recommended and I’ll go straight to these guys in future

Paul Scott Fleming

Paul Scott Fleming

Google review
I sold some gold items in this online shop. I really recommend We Buy Diamond Specialist Buyer !! . Excellent customer service!! Great contact!. Members of the staff here are always for you to assist ...
Jolanta JAKUBOWSKA

Jolanta JAKUBOWSKA

Google review
Highly recommend we buy diamond I have never sold jewellery before so had no idea what to do. Went to local shops near me and were not interested in buying my ring as I had no papers etc. I saw these ...
Amy Saunt

Amy Saunt

Google review
Happy Customers

Just In

Bought Item #1223
Bought Item #1219
Bought Item #1215

Ready to sell your item?

Join thousands who’ve chosen We Buy Diamond for a secure, fast, and fair selling experience.

Visit Us

Appointment Only

Monday - Saturday 10:00 am - 6:00 pm
Sunday 10:00 am - 6:00 pm
 
Call Us

Contact one of our experts today and they will be more than happy to speak to you through the phone regarding any questions or problems you may have

0203 105 5534
Email Us

You can also email us and we guarantee that we will reply to you within 24 hours

info@ webuydiamond.co.uk

Need some help?

Testimonial The fastest way to Buy your

Diamond

Gold Coins

£Millions+

In Sales

10K+

Happy Customers

30 Seconds

Instant Payment*

Our
Blog
How Diamond Buyers Value Your Jewellery: The Professional Process
May 05
How Diamond Buyers Value Your Jewellery: The Professional Process

Walking into a jewellery buyer’s office with an heirloom or a pi...

Lab Grown Gold: The Future of Sustainable Jewellery
Mar 03
Lab Grown Gold: The Future of Sustainable Jewellery

The jewellery industry is constantly evolving with new technologies an...

Celebrate the New Year by Selling Your Diamond Ring
Nov 11
Celebrate the New Year by Selling Your Diamond Ring

New Year is a time of a new beginning. A time when you reflect on your...

A Complete Guide to Selling Jewellery This Christmas
Nov 11
A Complete Guide to Selling Jewellery This Christmas

As the festive season approaches, many people are searching for unique...

Top Tips for Getting the Best Price on Your Engagement Ring
Nov 11
Top Tips for Getting the Best Price on Your Engagement Ring

Engagement rings are of great importance in your life, and parting wit...

Explore Our Blogs
Our

FAQ's

Simply complete our online valuation form, upload images of your item, and our experts will contact you with an initial offer within 24 hours.

Yes, every shipment is fully insured, tracked, and securely handled from start to finish for complete peace of mind.

Once you accept our final offer, payment is usually made via bank transfer within 24 hours.

Yes, we buy certified and non-certified diamonds. Our experts can assess your item even if you no longer have the paperwork.

We buy diamonds, engagement rings, gold jewellery, luxury watches, handbags, gemstones, and branded jewellery.

Absolutely. We buy jewellery in all conditions, including broken, old, or unwanted items.

Yes, visits are by appointment only so our specialists can provide you with dedicated attention and accurate valuations.

Our experts assess your diamond based on carat, cut, clarity, colour, certification, market demand, and overall condition.

If you choose not to accept our offer, your item will be securely returned to you at no extra cost.

We offer expert valuations, insured shipping, fast payouts, transparent pricing, and over 20 years of industry experience.

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London’s Trusted Diamond Buyers.
In-house verification, price-match, and same-day/instant pay-out.

Sell Your Goods
  • Sell Diamonds
  • Sell Diamond Rings
  • Sell Jewellery
  • Sell Gemstones
  • Sell Watches
  • Sell Handbags
Useful Links
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Contact Us
  • We Buy Diamond Suite 15, 2nd Floor, 88-90 Hatton Garden EC1N 8PN, United Kingdom

Visit Us
  • Appointment Only

  • Monday - Saturday

    10:00 am - 6:00 pm

  • Sunday

    10:00 am - 6:00 pm

Copyright © 2026 WE BUY DIAMOND. All rights reserved.

This website is owned and operated by AL KAREEM JEWELLERS LTD T/A WE BUY DIAMOND. REG COMPANY #11186942

London’s Trusted Diamond Buyers.
In-house verification, price-match, and same-day/instant pay-out.

  • Sell Diamonds
  • Sell Diamond Rings
  • Sell Jewellery
  • Sell Gemstones
  • Sell Watches
  • Sell Handbags

  • About Us
  • How It Works
  • Contact Us
  • Terms & Conditions
  • Blog
  • Privacy Policy

  • We Buy Diamond Suite 15, 2nd Floor, 88-90 Hatton Garden EC1N 8PN, United Kingdom

  • Appointment Only
  • Monday - Saturday
    10:00 am - 6:00 pm
  • Sunday
    10:00 am - 6:00 pm
Copyright © 2026 WE BUY DIAMOND. All rights reserved.

This website is owned and operated by AL KAREEM JEWELLERS LTD T/A WE BUY DIAMOND. REG COMPANY #11186942